How to Build Authority on LinkedIn? The 6-Step Guide

LinkedIn is an essential platform for freelancers, offering professional branding and networking opportunities. Establishing authority on LinkedIn involves building a solid personal brand that boosts visibility, credibility, and lead generation. This article will guide you on how to build authority on LinkedIn.

Here’s how to build authority on LinkedIn: 

  1. Crafting a Compelling Profile
  2. Sharing Valuable Content
  3. Engaging with Your Network
  4. Social Proof & Recommendations
  5. Thought Leadership Opportunities
  6. Analyze Your Performance

By showcasing expertise and engaging with a diverse network, freelancers can position themselves as industry leaders, attracting new clients and fostering valuable connections for business growth and success. Keep reading to learn in detail!

Step1- Craft a Compelling Profile – How to Build Authority on LinkedIn

Creating an outstanding LinkedIn profile is essential for beginner freelancers to attract potential clients and showcase their skills. Here’s a guide to help you build a profile that stands out:

1. Professional Headshot

A high-quality headshot is crucial as it’s the first impression you make. Ensure your photo is professional, clear of your face, and conveys both confidence and approachability.

linkedin profile Aloukik Rathore

2. Headline & About Section

Headline: Craft a captivating headline highlighting your expertise and value proposition. For example, “Freelance Graphic Designer | Creative Solutions for Branding & Marketing.”
Headline-how to build authority on linkedin

About Section: Write a compelling bio that showcases your experience, skills, and achievements. Highlight what sets you apart and how to add value to potential clients.

3. Experience & Education

Experience: Detail your work history, focusing on freelancing projects. Use bullet points to highlight key responsibilities and quantifiable achievements, such as “Led a successful rebranding project for a startup, increasing their online engagement by 30%.”
experience and education-how to build authority on linkedin

Education: List your educational background, including any relevant courses or certifications that enhance your freelancing credentials.

4. Keywords & Skills

Keywords: Integrate relevant keywords throughout your profile to improve your search ranking. This makes it easier for potential clients to find you when searching for freelancers in your field.

Skills: Use the Skills & Endorsements section to showcase your skills. Encourage clients and colleagues to endorse your skills, which adds credibility to your profile.
skills and endorsements-how to build authority on linkedin

By following these guidelines, beginner freelancers can create a LinkedIn profile that effectively showcases their talents and attracts potential clients.

Step 2- Sharing Valuable Content

Sharing valuable content on LinkedIn is key to establishing your expertise and engaging with your network. Here’s how to effectively share content:

Identify Your Niche & Target Audience

Understanding your niche and target audience is crucial. Tailor your content to their specific interests and needs. For example, if you’re a freelance web designer, your content should focus on web design trends, best practices, and tips for improving your online presence.

Content Variety

To keep your audience engaged, vary your content types:

  • Industry Articles: Share articles relevant to your field. For example, a digital marketer might share articles about the latest social media algorithms or SEO strategies.
  • Original Insights: Post your thoughts and experiences. For instance, a freelance writer could share tips on overcoming writer’s block or crafting compelling headlines.
  • Curated Content: Share valuable content from other sources, adding your commentary. For example, a graphic designer could share a curated list of inspirational design portfolios.
  • Engaging Visuals: Use infographics and videos to make complex information more accessible. A financial consultant might share an infographic summarizing key investment principles.

Consistent Posting Schedule

Develop a consistent posting schedule to keep your profile active and build audience anticipation.


For instance, you might decide to post an industry article every Monday, an original insight every Wednesday, and a curated piece every Friday. This regularity helps maintain a steady presence and keep your audience engaged.

Quality Over Quantity

Always prioritize the quality of your content over quantity. It’s better to post less frequently, but ensure that each piece is informative, well-researched, and adds value to your audience. For example, instead of posting daily updates with little substance, focus on sharing a weekly in-depth analysis of a trending topic in your field.

By following these steps and sharing valuable content, you can position yourself as a thought leader in your niche, attract the right connections, and engage meaningfully with your LinkedIn network.

Step 3- Engaging with Your Network

Engaging with your network is essential for building relationships and establishing yourself as a trusted professional. Here’s how freelancers, particularly digital marketers and writers, can effectively engage with their network:

Initiate Meaningful Conversations

Start by commenting thoughtfully on other people’s posts.

For example, if a fellow digital marketer shares an article about a new marketing tool, you could comment on it with your experience or ask a question about its effectiveness.


Participate in discussions by offering valuable insights or sharing relevant experiences.

For instance, if a writer shares a post about overcoming writer’s block, you could contribute by sharing tips or asking for advice.

Networking Through Groups

LinkedIn Groups are a great way to connect with like-minded professionals. Join groups relevant to your field, such as “Digital Marketing Professionals” or “Freelance Writers,” and actively participate in discussions. Share your expertise by answering questions or providing feedback on others’ posts.
networking thru groups-
how to build authority on linkedin

For example, if someone in a digital marketing group asks for advice on email marketing strategies, you could share tips based on your experience. This helps others and establishes you as an authority figure in your niche.

Engage with Influencers

Interacting with industry influencers can significantly expand your network and visibility. Engage with their posts by leaving thoughtful comments or sharing their content with your insights.

For example, if a well-known digital marketer shares a post about the future of social media advertising, you could comment with your perspective or ask a question that sparks further discussion. Participating in discussions they start can also help you build relationships with them and other professionals in your field.


Therefore, by initiating meaningful conversations, networking through groups, and engaging with influencers, freelancers like digital marketers and writers can effectively engage with their network, build meaningful relationships, and establish themselves as experts in their field.

Step 4- Social Proof & Recommendations

Social proof and recommendations are crucial for freelancers, particularly digital marketers, and writers, to build trust and credibility. Here’s how you can leverage them:

Encourage Recommendations & Endorsements

Ask for recommendations from colleagues, clients, and satisfied customers. For example, if you’re a digital marketer who recently helped a client increase website traffic, request a recommendation highlighting this achievement.

Endorsements for specific skills, such as SEO or content writing, also add credibility. You can also offer to reciprocate by endorsing their skills in return.

Feature Positive Reviews & Case Studies

Share testimonials or case studies from clients that demonstrate the value you deliver. For instance, a writer could post a case study showcasing how their content strategy increased a client’s engagement rates.
Case study
Furthermore, include specific metrics to quantify your impact, such as “Increased blog traffic by 50% within three months.”

Awards & Recognition

Highlight any industry awards, certifications, or recognitions you’ve received. For example, if you’re a digital marketer who won the best social media campaign award, feature it prominently on your profile. Certifications in Google Analytics or AdWords can also enhance your credibility as a digital marketer.

Hence, by actively seeking recommendations and endorsements, showcasing positive reviews and case studies, and highlighting your awards and recognitions, you can strengthen your LinkedIn profile as a freelancer and build trust with potential clients and employers.

Step 5- Thought Leadership Opportunities

Aspiring writers can establish themselves as thought leaders by leveraging various opportunities on LinkedIn and beyond. Here’s how:

Publish Articles on LinkedIn

Utilize LinkedIn’s publishing platform to share long-form content that showcases your expertise. For example, if you specialize in travel writing, you could publish an article on “The Top 10 Undiscovered Destinations for 2024.” This establishes you as a thought leader in travel writing and reaches a wider audience on LinkedIn.

Participate in LinkedIn Live & Events

Engage with a live audience by joining or hosting Live sessions and events on LinkedIn. For instance, you could host a live Q&A session on “The Future of Freelance Writing” or participate in a panel discussion about content marketing trends.
This allows you to showcase your expertise in real-time and network with potential clients or partners.

Guest Posting on Industry Blogs

Contribute guest articles to relevant industry blogs or websites. For example, if you’re an aspiring writer focusing on technology, you could guest post on a popular tech blog about “The Impact of AI on Content Creation.” This expands your reach and establishes you as an authority figure in your niche. Ensure you include a link to your LinkedIn profile in your author bio to drive traffic back to your profile.

Therefore, by publishing articles on LinkedIn, participating in live sessions and events, and guest posting on industry blogs, aspiring writers can effectively position themselves as thought leaders, showcase their expertise, and expand their professional network.

Step 6- Analyze Your Performance

To build authority on LinkedIn effectively, it’s crucial to analyze your performance regularly.

Here’s how:

Track Key Metrics

Monitor key metrics to track your progress:

  • Profile Views: Check how many people view your profile to gauge its visibility.
  • Engagement: Assess the likes, comments, and shares on your posts to see how well your content resonates with your audience.
  • Follower Growth: Track the increase in your followers to measure your expanding network.
  • Website Traffic: If you have a personal website or blog, use analytics tools to track the traffic generated by LinkedIn.

For example, your content attracts attention if you notice a spike in profile views after publishing an article.

linkedin analytics

Refine Your Strategy

Based on the data you collect, make adjustments to improve your performance:

  • If certain posts receive more engagement, focus on creating similar content.
  • If you’re not reaching your target audience, reconsider your content strategy and keywords.
  • Adjust your posting schedule accordingly if posting at a specific time increases engagement.

Hence, by tracking key metrics and refining your strategy based on your performance, you can continuously optimize your approach to building authority on LinkedIn.


How do you build your authority?

Building authority on LinkedIn involves creating quality content that showcases expertise, engaging with the audience, and collaborating with industry peers. Consistency, authenticity, and providing value are key to establishing authority and positioning oneself as a thought leader in the niche.

How do you create authority content?

Creating authority content on LinkedIn entails offering valuable insights, actionable advice, and unique perspectives that address audience needs. It involves maintaining a consistent posting schedule, responding to comments, and fostering meaningful discussions to establish credibility and trust with the audience.

How do I become an authority in my niche?

To become an authority in your niche on LinkedIn, focus on crafting a compelling profile, sharing thought-provoking content, engaging with industry influencers, and participating in relevant events and discussions. Building relationships, showcasing expertise, and providing valuable insights are essential steps to gaining recognition and influence in your niche.

How to get 1,000 followers on LinkedIn?

To gain 1,000 followers on LinkedIn, optimize your profile, share engaging content regularly, interact with your network, and leverage LinkedIn features like long-form posts and articles. Engaging with industry influencers, networking strategically, and participating in industry events can also help expand your reach and attract followers.

What is the 4 1 1 rule on LinkedIn?

The 4 1 1 rule on LinkedIn suggests sharing four pieces of relevant content from others, one piece of your original content, and one soft promotional post. This strategy aims to maintain a balance between providing value to your audience, showcasing expertise, and promoting your services subtly to avoid overwhelming followers with promotional content.

Summing Up

So, now you know how to build authority on LinkedIn. Start by creating a professional profile, sharing valuable content, engaging with your network, showcasing social proof, leveraging thought leadership opportunities, and analyzing your performance. Therefore, implementing these strategies will enhance your LinkedIn visibility, credibility, and network.

Moreover, don’t hesitate to take action and start implementing these strategies today. For more insights and tips, please connect with me on LinkedIn. Let’s grow together and achieve professional success on this powerful platform!

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