20 Best ChatGPT Prompts for Content Writing

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20 Best ChatGPT Prompts for Content Writing

In the fast-paced world of digital content, keeping up with SEO trends and engaging readers is tough. Enter ChatGPT – your AI ally for crafting standout content. It simplifies your writing process and boosts SEO effectiveness, ensuring you’re always ahead in the content game. This article will talk about the best ChatGPT prompts for content writing.

ChatGPT prompts for content writing are AI-generated suggestions that guide creating engaging, SEO-friendly content tailored to specific topics and audience interests, enhancing creativity and search engine visibility.

In this guide, I have curated all the possible ChatGPT prompts for content writing that you can use to increase your efficiency.

Are you aspiring to become a freelance content writer? Gain insights and tips from this comprehensive guide: Become a freelance content writer.

Understanding ChatGPT Prompts for SEO

ChatGPT prompts are revolutionizing the way we approach SEO in content creation.

ChatGPT Prompts for SEO

Here’s how they’re making a significant impact:

Keyword Integration

ChatGPT prompts can suggest the most relevant and high-ranking keywords for your content. This ensures that your article aligns with what your audience is searching for, boosting its visibility on search engines. Explore this guide on SEO content writing tools for more insights on enhancing your content’s visibility.

Content Structure Optimization

By providing structured prompts, ChatGPT helps organize content in a way that’s both reader-friendly and SEO-friendly. This includes creating compelling titles, headings, and subheadings optimized for search engines.

Enhancing Readability

ChatGPT assists in crafting content that’s not only informative, easy to read, and engaging. Improved readability is a key factor that search engines consider, which can lead to better ranking.

Generating Meta Descriptions

Crafting meta descriptions that encapsulate the essence of your content while incorporating keywords can be efficiently done through ChatGPT prompts, making your pages more appealing in search results.

Content Freshness

With ChatGPT, you can regularly update your content with fresh information and keywords, which is crucial for maintaining and improving search engine rankings.

Backlink Opportunities

ChatGPT can help identify potential backlink opportunities by suggesting relevant topics and websites essential for building your site’s authority and search engine ranking.

User Engagement

ChatGPT prompts can increase user engagement, a critical metric for SEO success, by generating topic ideas and questions that resonate with your audience.

Speed and Efficiency

AI accelerates the content creation process, allowing for more frequent posting, which is favored by search engines for keeping your site content dynamic and current.

Incorporating AI like ChatGPT in content optimization for search engines is crucial. It enhances the quality and relevance of your content and aligns it with SEO best practices, ensuring better visibility and higher rankings in search results.

Effective ChatGPT Prompts for Keyword Research 

Although I don’t recommend just using ChatGPT for keyword research, it’s a start.

Keyword research

If you don’t have access to tools such as SEMrush, Ahrefs, etc., combining ChatGPT with Google Trends and Analytics is better. Here are some effective prompts and their benefits in the realm of keyword research:

Prompt for Broad Keyword Ideas

Example: “Generate a list of broad keywords related to eco-friendly living.”

Benefit: This prompt helps identify general keywords that form the foundation of more detailed research, giving a good starting point for content themes.

Long-Tail Keyword Discovery

Example: “Identify long-tail keywords for organic gardening tips for beginners.”

Benefit: ChatGPT can pinpoint specific, less competitive keywords that are crucial for targeting niche audiences and improving search rankings.

Competitor Keyword Analysis

Example: “What common keywords are used by top-ranking sites in the sustainable fashion industry?”

Benefit: Understanding what keywords competitors are ranking for can inform your strategy and help identify gaps in your content.

Question-Based Keywords

Example: “List out question-based keywords related to vegan diet benefits.”

Benefit: This approach is great for creating FAQ sections and blog posts that directly address user queries, enhancing the chances of appearing in featured snippets.

Local SEO Keywords

Example: “Suggest keywords for a vegan restaurant in downtown Toronto.”

Keyword Research Tool

Benefit: Localized keywords are essential for businesses targeting a specific geographic area, improving local search visibility.

Seasonal Keyword Trends

Example: “What are trending keywords for winter skincare tips?”

Benefit: Seasonal keywords help capitalize on timely interests and trends, keeping the content relevant and timely.

Keyword Difficulty Assessment

Example: “Assess the competition level for keywords related to renewable energy solutions.”

Benefit: This helps understand the difficulty of ranking for certain keywords, allowing for a more strategic approach to targeting achievable keywords.

Synonyms and Variations

Example: “Provide synonyms and variations for the keyword ‘sustainable travel.”

Benefit: Expanding the keyword list with synonyms and variations broadens the content’s reach and captures more search queries.

Intent Analysis

Example: “Determine the user intent behind keywords related to home composting.”

Benefit: Understanding the intent (informational, transactional, navigational) helps tailor the content to effectively meet user needs.

Using AI like ChatGPT for keyword research offers a comprehensive, efficient, and data-driven approach. It saves time and provides insights based on current trends and competitor analysis, ensuring the content strategy is relevant and competitive.

Discover additional strategies for finding freelance writing clients, which can complement your keyword research efforts, in this detailed article on how to get freelance writing clients.

ChatGPT in Crafting SEO Content Outlines

The best ChatGPT prompts for content writing are creating your article outlines. You might’ve observed that the direct article created by ChatGPT is concise and fast, but it’s very short. And it doesn’t fulfill the user’s search intent.

SEO optimization

For beginners looking to delve deeper into SEO, check out this comprehensive guide on SEO copywriting for beginners.

You can start by generating the outline instead and then generate the content for each heading in parts. Here’s how it assists in this process, along with specific prompts and tips for optimizing these outlines for SEO:

Generating Structured Outlines

ChatGPT Prompt: “Create a structured outline for an article on [Your Topic] with main headings and subheadings.”

How ChatGPT Helps: ChatGPT generates a comprehensive outline, ensuring organized topic coverage.

SEO Tip: To improve search engine understanding, include your primary keyword in a main heading and related keywords in subheadings.

Identifying Relevant Subtopics

ChatGPT Prompt: “List relevant subtopics for an article about [Your Topic] that covers various aspects and popular queries.”

How ChatGPT Helps: ChatGPT suggests relevant and popular subtopics, ensuring thorough topic coverage.

SEO Tip: Each subheading should address specific queries related to your main topic, enhancing the content’s relevance to search queries.

Incorporating Keywords Naturally

ChatGPT Prompt: “Integrate keywords related to [Your Topic] into an outline without disrupting the flow.”

How ChatGPT Helps: ChatGPT integrates keywords seamlessly into your outline.

SEO Tip: Avoid keyword stuffing; use keywords judiciously to maintain natural flow and readability.

Creating User-Intent-Focused Sections

ChatGPT Prompt: “Develop a content outline for [Your Topic] that aligns with different user intents (informational, navigational, transactional).”

How ChatGPT Helps: ChatGPT tailors outlines to match various user intents.

SEO Tip: Match sections of your outline with different user intents to rank for various search terms.

Suggesting Questions and FAQs

ChatGPT Prompt: “Generate common questions and FAQs for an article on [Your Topic].”

How ChatGPT Helps: ChatGPT generates relevant questions for inclusion in your content.

SEO Tip: Use these questions as H2 or H3 tags to improve SEO and feature in “People Also Ask” boxes.

Optimizing for Readability and Engagement

ChatGPT Prompt: “Suggest an engaging and readable outline format for a topic on [Your Topic].”

How ChatGPT Helps: ChatGPT suggests formats that enhance readability and engagement.

SEO Tip: Use short paragraphs, bullet points, and lists for better user experience and SEO.

By leveraging these ChatGPT prompts for content writing, you can create structured, comprehensive, and optimized outlines for search engines and user engagement.

Utilizing ChatGPT for SEO Blog Writing

Following the previous trend, you can also use ChatGPT for blog writing. Consider reading this article: Build a freelance writing portfolio to build a strong freelance writing portfolio.


Here’s how it enhances blog writing for SEO and examples of prompts that can generate SEO-friendly content:

Generating Topic Ideas

ChatGPT Prompt: “Provide a list of trending topics for a blog focused on sustainable living.”

Insight: ChatGPT can analyze trends and user interests to suggest relevant and engaging topics, ensuring your blog stays up-to-date and SEO-friendly.

Creating Engaging Titles

ChatGPT Prompt: “Suggest five catchy titles for a blog post about renewable energy solutions.”

Insight: An appealing title is crucial for SEO and user engagement. ChatGPT helps craft keyword-rich and intriguing titles, increasing click-through rates.

Optimizing Content Structure

ChatGPT Prompt: “Outline a comprehensive structure for a blog post on eco-friendly home products.”

Insight: ChatGPT assists in structuring your blog post with SEO in mind, organizing content into logical sections with appropriate headings and subheadings, which enhances readability and SEO.

Keyword Integration

ChatGPT Prompt: “Integrate keywords related to vegan diets into a blog post outline.”

Insight: ChatGPT can seamlessly weave in relevant keywords throughout your blog post, ensuring it ranks higher on search engine results pages (SERPs) without compromising the natural flow of content.

Writing Meta Descriptions

ChatGPT Prompt: “Create a compelling meta description for a blog post about zero-waste lifestyles.”

Insight: Meta descriptions play a vital role in SEO. ChatGPT can generate concise and engaging meta descriptions that include target keywords, improving the post’s visibility in SERPs.

Enhancing Readability and Engagement:

ChatGPT Prompt: “Suggest ways to make a blog post about solar energy more engaging and readable.”

Insight: ChatGPT can offer tips to enhance the readability of your content, such as using more straightforward language, shorter paragraphs, and engaging elements like questions or anecdotes, which are essential for keeping readers on the page longer.

Content creators can significantly boost their SEO efforts by leveraging ChatGPT for these aspects of blog writing. ChatGPT streamlines the content creation process and ensures that the content is optimized for search engines, aligning with the latest SEO practices.

ChatGPT and SEO Copywriting

Now, for this guide on ChatGPT Prompts for content writing, let’s move on to Copywriting.

Website Copywriting

Here’s how ChatGPT plays a pivotal role in SEO copywriting and examples of prompts to improve web copy:

Crafting Keyword-Rich Copy

ChatGPT’s Role: ChatGPT excels in integrating keywords naturally into web copy. It understands the context and relevance, ensuring that the inclusion of keywords feels organic and not forced.

Example Prompts:

“Incorporate the keywords ‘organic skincare’ and ‘sustainable beauty’ into an introductory paragraph for a skincare brand.”

“This product description can be rewritten to include ‘handcrafted jewelry’ and ‘artisan accessories’ without losing its original charm.”

Optimizing Meta Tags

ChatGPT’s Role: Meta tags are crucial for SEO, and ChatGPT can generate compelling meta titles and descriptions that are informative and keyword-optimized.

Example Prompts:

“Create a meta title and description for a webpage about eco-friendly travel, including ‘sustainable tourism’ as a keyword.”

“Suggest a meta description for a blog post on vegan recipes that incorporates ‘easy vegan meals.’”

Enhancing Readability and Structure

ChatGPT’s Role: ChatGPT helps structure web copy in an SEO-friendly and user-friendly way. It suggests headings, subheadings, and bullet points that make the content more scannable and engaging.

Example Prompts:

“Outline a structured format for a web page on digital marketing services, focusing on readability and keyword inclusion.”

“Suggest subheadings for an article about remote work tools that include relevant keywords.”

Creating SEO-Friendly Content Variations

ChatGPT’s Role: ChatGPT can generate multiple versions of content, each tailored to different aspects of a topic or keyword, which is beneficial for A/B testing and targeting various segments

Example Prompts:

“Provide three variations of an introductory paragraph for a fitness app, each focusing on a different aspect like usability, health benefits, and community features.”

“Generate two different product descriptions for a smartwatch, one focusing on tech-savvy users and the other on fitness enthusiasts.”

Improving User Engagement

ChatGPT’s Role: Engaging content is key to reducing bounce rates and improving dwell time, which are important SEO factors. ChatGPT can suggest ways to make content more engaging and relatable.

Example Prompts:

“Rewrite this blog introduction to make it more engaging and include a compelling call to action.”

“Suggest ways to add storytelling elements to the about us page of a sustainable fashion brand.”

ChatGPT helps create content that resonates with search engines and ensures it appeals to the target audience, striking the perfect balance between SEO and user engagement.

Creating Meta Descriptions and Titles with ChatGPT

Meta descriptions and titles are crucial elements in SEO, serving as the first point of interaction between your content and potential visitors on search engine results pages (SERPs). ChatGPT can significantly enhance the quality of these elements, making them more compelling and SEO-friendly.

Crafting Engaging Meta Descriptions

How ChatGPT Helps: ChatGPT can generate meta descriptions that briefly summarize the webpage content while naturally incorporating target keywords. These descriptions are tailored to capture the essence of the content and entice users to click through.

Meta Descriptions and Titles with ChatGPT


Poorly Written: “This page talks about gardening tools.”

ChatGPT Generated: “Discover the top gardening tools to transform your backyard into a flourishing oasis. Explore our expert recommendations for every gardener’s needs.”

Creating Captivating Titles

How ChatGPT Helps: Titles are pivotal in influencing click-through rates. ChatGPT can create titles that are not only relevant and keyword-rich but also intriguing enough to stand out in SERPs.


Poorly Written: “Gardening Tips Blog Post.”

ChatGPT Generated: “10 Pro Gardening Tips to Elevate Your Green Space – Learn from the Experts!”

The importance of well-crafted meta descriptions and titles in SEO cannot be overstated. They act as a brief yet powerful advertisement for your content. A well-written title and meta description can significantly increase the click-through rate, directly impacting your website’s SEO performance. They provide a glimpse into the content’s value, relevance, and appeal, influencing the user’s decision to visit the page.

ChatGPT’s ability to understand context and user intent allows it to generate SEO-optimized meta descriptions and titles that resonate with the target audience. This leads to better engagement, higher SERP rankings, and improved website traffic. By replacing generic, poorly written meta titles with catchy, ChatGPT-generated ones, you can effectively enhance your content’s visibility and appeal in the digital landscape.

Explore high-paying freelance writing niches to enhance your content strategy and SEO efforts.

FAQs and ChatGPT: Enhancing Content for SEO

Moving on to FAQs (Frequently Asked Questions), I recommend that you SEO.

FAQs and ChatGPT

By creating relevant and insightful FAQs, ChatGPT contributes to both content relevance and search rankings in several ways:

  1. Targeting Long-Tail Keywords: ChatGPT can formulate questions that naturally incorporate long-tail keywords, which are often specific queries made by users. This helps capture niche search traffic and improve the content’s visibility in SERPs.
  2. Improving User Engagement: Well-crafted FAQs address common user queries, keeping visitors engaged and on the page longer. This increased dwell time signals the content’s relevance and quality to search engines, potentially boosting rankings.
  3. Enhancing Content Depth: ChatGPT can help create comprehensive FAQs that cover various aspects of the topic, adding depth to the content. This thorough coverage can position the page as an authoritative source, appealing to users and search engines.
  4. Increasing Chances of Featured Snippets: FAQs structured in a question-and-answer format are ideal for Google’s featured snippets. ChatGPT can generate concise, direct answers to common questions, increasing the likelihood of the content being featured in these coveted SERP positions.

ChatGPT’s ability to generate relevant and detailed FAQs enriches the content, making it more valuable to users and search engines. This dual benefit of addressing user needs and meeting SEO criteria makes FAQs essential to an effective SEO strategy.

This is what I personally use:

Now, write an FAQ section (5 FAQs). Ensure you take the exact questions from Google’s People Also Ask section. Answer each question in a maximum of 60 words.

And after that is done, give me a meta description that increases the engagement and CTR. Ensure that the meta description is a maximum of 150 characters only.

Fun Fact: The FAQs of this article are generated using ChatGPT. However, I cross-checked the questions in Incognito mode for the keyword first. 


This is my take on the best ChatGPT prompts for content writing. While revolutionizing feels exaggerated, ChatGPT has surely improved the process of creating SEO content.

As AI continues to evolve, it’s poised to become an integral part of content strategies. It will offer deeper insights, enhanced personalization, and improved search rankings, shaping the future of digital marketing and SEO.


Can we use ChatGPT for content writing?

Yes, ChatGPT can be effectively used for content writing, offering creative ideas, structuring articles, and generating engaging copy.

What are some good ChatGPT prompts?

Good ChatGPT prompts include generating topic ideas, creating content outlines, suggesting SEO keywords, and writing engaging introductions.

How do I write content with ChatGPT?

To write content with ChatGPT, provide specific prompts about your topic, desired style, and structure, and use its suggestions as a foundation for your content.

What are the prompts for ChatGPT to write copy?

Prompts for ChatGPT to write copy include crafting product descriptions, generating catchy headlines, and creating compelling calls to action.

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