Case Study for Canvaspop
Success Story Of Canvaspop
???? SEO & Link Building
Canvaspop, a company specializing in transforming photographs into high-quality canvas and framed photo prints, faced a significant challenge. Results at a Glance:
✅Ranked “Canvas prints” at the 2nd position on Google
✅ Ranked “custom canvas prints” at #1
✅Increased Domain Rating (DR) from 52 to 69
✅ Outranked major brands like Shutterfly.com
✅Doubled the website traffic in 9 months.
Case Study
Client’s Overview
Canvaspop aimed to become a top contender in the competitive market of custom photo prints. They sought to increase their visibility on Google and boost their sales by achieving higher rankings for key product-related search terms.
With the primary objective of moving up the search rankings for “canvas prints,” Canvaspop partnered with Rathore Agency to implement a strategic SEO and link-building campaign.
The Challenge
Despite offering gallery-quality canvas art and premium framed prints using museum-quality, fade-resistant materials, Canvaspop was stuck on the 6th position on Google for its main product keyword, “canvas prints.” Although they were making good sales, their lower search engine ranking hindered their potential for growth.
Our Approach
On-page SEO
Before diving into link-building, we began with a thorough on-page SEO optimization for Canvaspop’s homepage and key product pages. Our team focused on improving the site’s structure, keyword usage, and user experience.
These changes led to a significant reduction in the bounce rate by 34%, laying a solid foundation for the link-building efforts to follow.
Aggressive Link Building
From 2018 to 2022, Rathore Agency executed a comprehensive link-building campaign, securing over 550 high-quality backlinks for Canvaspop. We targeted key pages such as:
https://www.canvaspop.com/
https://www.canvaspop.com/products/canvas-prints
https://www.canvaspop.com/products/pet-portraits
https://www.canvaspop.com/products/framed-prints
Publications in Top Magazines
Our team secured placements for Canvaspop in top-tier publications, enhancing their online presence and authority. Notable mentions include:
https://snacknation.com/blog/office-decor-ideas/
ps://goodmenproject.com/families/how-to-make-your-house-truly-friendly-for-your-pet/
https://www.mybaba.com/christmas-decorate-childs-room/
The Results
Our efforts yielded impressive results for Canvaspop:
✅ A sustained #1 ranking for “custom canvas prints.”
✅ Dramatic increase in their Domain Rating from 52 to 69.
✅ Successfully outranking established competitors like Shutterfly.
✅ Website traffic contributed to a 230% increase in sales
✅ Steady rise to the top 3 search results for “canvas prints,” eventually securing the 2nd position.
Client Testimonial
Aloukik and his team turned our ‘canvas prints’ search ranking from also-ran to runner-up. In 4 years, they haven’t devoured our budget, just our competition. Thanks, guys!
— Chris Barett, Executive VP, Canvaspop