What Is Broken Link Building Strategy? How to Fix Broken Links

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What Is Broken Link Building Strategy? How to Fix Broken Links

Broken link building is an SEO strategy where you find broken links on other websites and offer your relevant content as a replacement. This helps webmasters fix their broken links while earning you valuable backlinks.

Why Does Broken Link Building Work So Well?

It works well because it provides mutual benefits: webmasters get their broken links fixed, improving user experience while you gain high-quality backlinks, boosting your SEO rankings, and increasing organic traffic.

Broken Link Building

Fixing broken links is crucial for maintaining a user-friendly website and improving your SEO rankings. Broken links can lead to a frustrating experience for users and negatively impact your site’s credibility. In this article, we will explore various methods to identify and repair broken links and advanced strategies for leveraging these opportunities for SEO.

What Are Broken Links? Definition and Types of Broken Links

Broken links, also known as dead links, are hyperlinks that no longer lead to their intended destination. They can result from various issues, such as deleting the target page, changing the URL structure without proper redirects, or making typographical errors in the link address.

Understanding the different types of broken links is essential for effectively identifying and fixing them.

Common Causes of Broken Links

There are several common causes of broken links:

  • Deleted Pages: When a page is removed from the website without setting up a redirect.
  • Changed URLs: When a website’s URL structure changes, old URLs are not redirected to the new ones.
  • Typographical Errors: Mistakes in the URL that prevent the link from working correctly.
  • External Link Changes: When the linked external website changes its URL or deletes the page. By understanding these causes, you can take preventive measures to avoid broken links on your site.

Step-by-Step Guide to Finding Broken Links

Using Online Tools Several online tools can help you identify broken links efficiently. Here’s how to use some of the most popular ones:

  • Google Search Console: Log in to your account, select your website, and navigate to the “Coverage” report. Look for any errors related to broken links.
  • Ahrefs: Scan your website for broken links using the “Site Audit” tool. Ahrefs provides detailed reports that highlight the broken links and their locations.
  • SEMrush: Similar to Ahrefs, SEMrush’s “Site Audit” feature scans your site and lists broken links, along with suggestions for fixing them.

Site Audit

Manual Methods While online tools are efficient, manual methods can also be effective, especially for smaller websites:

  • Browser Extensions: Extensions like Check My Links or Link Checker can easily be added to your browser to scan web pages for broken links.
  • Manual Checking: For a more hands-on approach, you can manually click through links on your website to identify any that lead to 404 errors or broken pages.

Broken Link Building Strategy: How to Fix Broken Links

We will discuss fixing your website’s internal and external broken links:

Internal Links Fixing broken internal links is crucial for maintaining a seamless user experience and retaining link equity. Here are the steps to fix them:

  • Update or Remove Links: Identify the broken internal links and update them with the correct URLs. Remove the links or replace the content with relevant alternatives if the content is unavailable.
  • Redirects: Set up 301 redirects for old URLs to new ones. This ensures that users and search engines are directed to the correct page, preserving link equity and user experience.

External Links Handling broken external links requires a slightly different approach:

  • Contact Webmasters: Reach out to the webmasters of the sites with broken links. Politely request them to update or remove the broken links.
  • Find Alternatives: If contacting webmasters is not feasible, find alternative, high-quality resources to link to. Update the broken external links with these alternatives to maintain the relevance and usefulness of your content.

Advanced Strategies for Broken Link Building

Outreach Techniques: Effective outreach is key to successful broken link building. Here are some techniques:

  • Crafting Outreach Emails: Personalize your emails, highlighting the value you offer. Mention the broken link and suggest a relevant resource on your site as a replacement.
  • Tips for Successful Campaigns: Follow up if you don’t get a response initially. Use tools like BuzzStream or Hunter.io to manage your outreach and track responses.

Leveraging Broken Links for SEO

Broken link building can significantly boost your SEO efforts:

  • Gaining Backlinks: You can earn high-quality backlinks by offering valuable replacements for broken links on other websites.

Case Study: Successful Broken Link Building Campaign for Monday.com

Monday.com, a leading project management tool, faced an issue with numerous broken links on their site, impacting user experience and SEO performance.


Strategy: The team implemented a comprehensive broken link building strategy, using tools like Ahrefs and Google Search Console to identify broken links.

Implementation: We contacted the webmasters of linking domains, suggesting their relevant content as replacements for the broken links. We sent personalized outreach emails and conducted follow-ups to ensure high response rates.

Results: Within six months, Monday.com saw a 20% increase in backlinks, a 15% rise in domain authority, and a 25% boost in organic traffic. User engagement metrics also improved, demonstrating the strategy’s effectiveness.

Conclusion: This case study highlights the tangible benefits of broken link building and emphasizes the importance of proactive link management and outreach for sustained SEO success.

How to Enhance User Experience?

Creating Custom 404 Pages

Custom 404 pages improve user experience by offering helpful information when a page is not found:

  • Design and Content: Include a friendly message, search bar, and links to popular or recent content. This helps guide users to relevant information instead of leaving them stranded.
  • Navigation Options: Provide links to the homepage, main sections, or a sitemap. This reduces the frustration of encountering a broken link and keeps users engaged with your site.

Providing Helpful Navigation Options

Ensuring that users can easily navigate your site, even when they encounter broken links, is essential:

  • Internal Linking: Maintain a robust internal linking structure to help users discover other relevant pages.
  • Breadcrumbs and Menus: Use breadcrumbs and well-organized menus to enhance site navigation and user experience.

Setting Up Regular Checks

Regularly checking your website for broken links is essential for maintaining a healthy site.

broken links

Here’s how to set it up:

  • Scheduled Audits: Use tools like Ahrefs, SEMrush, or Screaming Frog to schedule regular site audits. These tools can automatically check for broken links and send you reports.
  • Plugins and Extensions: For CMS platforms like WordPress, use Broken Link Checker to continuously monitor your site and alert you to any broken links.

Automating the Process

Automation can save you time and ensure no broken link goes unnoticed:

  • Automated Reports: Use your SEO tools to set up automated reports that send regular updates on the status of your links.
  • Integration with Workflow: Integrate broken link checks into your regular content update and SEO workflow, ensuring it’s part of your routine site maintenance.


Fixing broken links is crucial for maintaining a positive user experience and optimizing your SEO. Using a combination of manual and automated methods, implementing advanced broken link building strategies, and regularly monitoring your site, you can effectively manage and leverage broken links to enhance your site’s performance.

Our expertise in broken link building and other advanced link-building strategies ensures high-quality backlinks and improved online visibility.

Contact Rathore Agency today to grow your SEO traffic and strengthen your digital presence. Let’s build your success together!


How do you fix a broken link problem?

To fix a broken link problem, use tools like Google Search Console or Ahrefs to identify the broken links. Then, either update the URL to the correct one, redirect the broken link to a relevant page, or remove the link entirely if it’s no longer necessary.

What is the broken link technique?

The broken link technique involves finding broken links on other websites and contacting the site owners, suggesting they replace the link with a link to your relevant content. This method helps improve their site’s user experience while earning you a valuable backlink.

Which link building strategy focuses on fixing broken resources?

A link-building strategy that focuses on fixing broken resources is known as ‘broken link building.’ It involves identifying broken links on other websites, creating or providing relevant content, and suggesting the site owner replace the broken link with a link to your content.

How to build broken links?

To build broken links, find broken links on relevant websites using tools like Ahrefs or Screaming Frog. Create or identify existing content that matches the broken link’s topic, and then contact the website owner, suggesting they replace the broken link with a link to your content.

How to prevent broken links?

Regularly audit your website using tools like Google Search Console or Screaming Frog to prevent broken links. Ensure internal and external links are updated, and implement 301 redirects for moved or deleted pages. Additionally, maintain a clean and organized website structure to minimize the risk of broken links.

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