How to Use Ahrefs for Link Building? Step-by-Step Guide

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How to Use Ahrefs for Link Building? Step-by-Step Guide

Link building is a cornerstone of SEO, improving search engine rankings and driving organic traffic. As the owner of a link building agency, I’ve seen firsthand how effective link building can transform a website’s visibility. 

Ahrefs is a comprehensive SEO toolset that offers robust features for link building. These features make identifying opportunities, analysing competitors, and tracking progress easier. 

In this guide, I’ll walk you through using Ahrefs for link building. 

6-Step Guide Using Ahrefs for Link Building

Learn to develop a successful link building strategy, leveraging its powerful capabilities to boost your site’s authority and rankings.

Step 1: Set Up Your Ahrefs Account

Instructions on Signing Up and Logging into Ahrefs

To start with Ahrefs, visit and sign up for an account. If you already have an account, log in using your credentials. Once logged in, you’ll see the Ahrefs dashboard, a central hub for all your SEO activities.

Adding Your Website to the Ahrefs Dashboard

Next, add your website to the dashboard. For this guide, let’s use my own site: “”. In the dashboard, click on the “Add New Project” button. 

Ahrefs for link building

Enter the URL of your website ( and follow the prompts to complete the setup. Ahrefs will analyse your site, providing valuable insights into its SEO performance.

Step 2: Conduct a Backlink Audit

Using Site Explorer to Analyze Your Website’s Backlink Profile

Once your site is set up, it’s time to dive into its backlink profile using Ahrefs’ Site Explorer. Enter “” into the Site Explorer search bar and hit enter. You’ll be taken to an overview page displaying key metrics such as Domain Rating (DR), URL Rating (UR), and the total number of backlinks.

Examining the Backlinks Report to Evaluate Link Quality and Relevance

To get a detailed view of your backlinks, go to the “Backlinks” section in the left-hand menu.

Backlink Audit

This report lists all the backlinks pointing to your site, showing the linking domain’s source URL, anchor text, and DR. Evaluate the quality and relevance of these links by looking at metrics like the linking site’s authority and the link’s context.

Identifying and Reclaiming Lost Backlinks

In the “Backlinks” section, you can also find the “Lost” tab, which shows backlinks that have been removed or lost. Identifying lost backlinks is crucial as they might impact your site’s SEO performance. 

Reclaiming Lost Backlinks

For instance, if “” has lost a high-quality link from a reputable blog, contact the site owner to understand why it was removed and see if it can be reinstated. 

Ahrefs’ tools make it easy to track these changes and take action promptly.

By setting up your Ahrefs account and conducting a thorough backlink audit, you lay a strong foundation for your link building strategy. These steps provide valuable insights into your current backlink profile, helping you identify opportunities for improvement and areas where you need to take action.

Step 3: Competitor Analysis

Identifying Competitors Through Keyword Searches

Start by identifying your main competitors through keyword searches. Enter your target keywords into Google and note the top-ranking sites. These are your primary competitors. For example, if you’re targeting the keyword “SEO services,” look at the top results and list these sites as competitors.

Analyzing Competitors’ Backlink Profiles Using Site Explorer

Once you have your list of competitors, use Ahrefs’ Site Explorer to analyze their backlink profiles. Enter a competitor’s URL into Site Explorer for a detailed breakdown of their backlinks, referring domains, and key metrics like Domain Rating (DR) and URL Rating (UR). This analysis helps you understand where their backlinks are coming from and the quality of these links.

Using the Backlink Gap Tool to Discover Link Opportunities

Ahrefs’ Backlink Gap tool is excellent for finding link opportunities that your competitors have, but you don’t. Enter your website ( and your competitors’ URLs into the Backlink Gap tool. This will show you a list of sites linking to your competitors but not to you. 

Backlink Gap Tool

These are prime targets for your link building efforts. By focusing on these opportunities, you can gain high-quality backlinks that improve your SEO performance.

Step 4: Identify Link Building Opportunities

Utilizing Content Explorer to Find Popular Content and Link Opportunities

Ahrefs’ Content Explorer allows you to find the most popular content in your niche, which is an excellent source for link building opportunities. Enter relevant keywords related to your industry to see the most shared and linked-to content. 

For example, by searching for “SEO strategies,” you’ll find top-performing articles and blogs. Analyze these to identify potential sites for outreach.

Employing the Broken Link Checker to Identify Broken Link Opportunities

The Broken Link Checker tool helps you find broken links on relevant websites. Enter a competitor’s URL or a high-authority site in your niche into the tool, and it will list all broken links on that site. 

Broken Link Opportunities

You can then inform the site owner of the broken link and suggest a replacement for your content. This is a win-win: the site owner fixes a broken link, and you gain a valuable backlink.

Finding Guest Blogging Sites Using Content Explorer

Content Explorer is also useful for finding sites that accept guest posts. Search for keywords like “guest post,” “write for us,” and your industry keyword (e.g., “SEO guest post”). This will show a list of sites looking for guest contributions. 

Reach out to these sites with well-crafted pitches and offer high-quality content in exchange for a backlink to your site (

Following these steps, you can use Ahrefs to identify and capitalize on link building opportunities. These strategies help you build a robust backlink profile, enhancing your site’s SEO performance and online visibility.

Step 5: Outreach and Relationship Building

Leveraging the Link Intersect Tool for Finding Potential Backlinks

The Link Intersect tool in Ahrefs is invaluable for identifying potential backlink opportunities. Enter your website ( and your competitors’ URLs into the tool. This will display sites linking to your competitors but not to you. These sites are ideal targets for outreach, as they have shown interest in linking to content similar to yours.

Crafting Personalized Outreach Templates

Personalized outreach is crucial for building relationships and securing backlinks. Craft outreach emails specific to each recipient, mentioning their site, specific articles, and why your content would be a valuable addition. Here’s an example template:

Hi [Recipient’s Name],

I recently came across your article on [Topic] and found it incredibly insightful. I noticed you mentioned [Related Topic], and I have a detailed guide on [Your Content] that would complement your piece well. Could you add a link to it? It would provide additional value to your readers.

Best regards,
Aloukik Rathore

Managing Outreach Efforts and Follow-Ups Effectively

Organize your outreach efforts using a CRM or a simple spreadsheet to track who you’ve contacted, responses, and follow-up dates. Consistent follow-up is critical. Send a polite reminder if you don’t receive a response within a week. Tools like BuzzStream can help manage outreach campaigns efficiently, ensuring no potential opportunity is missed.

Step 6: Monitor and Report 

Tracking Keyword Rankings with Rank Tracker

Use Ahrefs’ Rank Tracker to monitor your keyword rankings over time. Add your primary keywords and track their performance. This helps you gauge the effectiveness of your link building strategy by observing improvements in search rankings for targeted keywords.

Setting Up Backlink Alerts for New and Lost Links

Set up alerts in Ahrefs to notify you of new and lost backlinks. Go to the Alerts section and create new alerts for your site. This keeps you informed about changes in your backlink profile, allowing you to react promptly to lost links and capitalize on new ones.

Generating and Customizing Regular Reports

Generate regular reports to track your link building progress. Use Ahrefs’ reporting features to create customized reports highlighting key metrics like new backlinks, lost backlinks, keyword rankings, and overall domain health.

Customizing Regular Reports

Regular reporting helps you stay on top of your SEO efforts and make informed decisions.

Tips for Effective Link Building with Ahrefs

These tips will improve your understanding and help you refine your link building strategies.

1. Emphasizing the Quality of Backlinks

Focus on acquiring high-quality backlinks from authoritative and relevant sites. Quality backlinks impact your search rankings and overall domain authority more than many low-quality links.

2. Maintaining Consistency in Link Building Efforts

Consistency is crucial in link building. Regularly identify new opportunities, reach out for backlinks, and update your content. A steady link building effort yields better long-term results and helps maintain and improve your search rankings.

3. Diversifying Your Backlink Profile

Ensure your backlink profile is diverse. Aim for a mix of link types, including editorial links, guest posts, directory listings, and social mentions.

Diverse Link Profile

A varied backlink profile appears more natural to search engines and reduces the risk of penalties.

4. Creating High-Quality, Shareable Content

Produce valuable, informative, and shareable content. High-quality content naturally attracts backlinks. Focus on creating comprehensive guides, in-depth articles, infographics, and other engaging content that others will want to link to and share.

Following these steps and tips, you can use Ahrefs to enhance your link building strategy, improve your site’s SEO performance, and achieve sustainable growth.

Resources and Further Reading

For more in-depth information and advanced strategies on link building, consider exploring these valuable resources:

  • Ahrefs Blog: A wealth of articles and tutorials on SEO and link building, offering practical tips and insights. Visit the Ahrefs Blog.
  • Backlinko: Brian Dean’s blog provides comprehensive guides and case studies on SEO and link building. Check out Backlinko.
  • Moz’s Beginner’s Guide to Link Building: An excellent starting point for those new to link building, covering fundamental concepts and techniques. Access the guide on Moz.


Choosing the right link-building service can significantly enhance your SEO performance, drive more traffic, and improve search engine rankings. Professional agencies offer expertise, strategic planning, and proven results. 

For personalized, data-driven link building strategies, consider hiring Aloukik at Rathore Agency. With a focus on quality and long-term success, Aloukik can help elevate your SEO efforts and achieve sustainable growth. 

Contact Rathore Agency today to take your SEO to the next level.

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